# Household and personal care: Chokepoints and risks

Detergents, soaps, shampoos, skin and oral care, tissue and nappies for consumers

Source page: https://www.materialinsights.org/industries/household_care/risks/

#### Chokepoints and risks

- Oleochemical surfactants depend on palm oil, about 83% of it from Indonesia and Malaysia (calculated), and on coconut oil, so export curbs or bad harvests move costs fast^[5](https://www.fas.usda.gov/sites/default/files/2025-01/oilseeds.pdf).
- Fragrance supply sits mainly with four large houses, so a supply or price shock reaches almost every brand.
- LAB, plastics and packaging films track crude oil and naphtha prices.
- Plastic packaging rules and EPR targets raise costs for sachet-heavy portfolios in India.
- Indian volume growth has been modest (HUL 2% in FY25, 4% in FY26) while quick commerce and local brands compress margins^[4](https://www.hul.co.in/news/press-releases/2026/march-quarter-and-financial-year-2026-results/).

## Other sections

- [Overview](https://www.materialinsights.org/industries/household_care/index.md)
- [Where ₹100 goes](https://www.materialinsights.org/industries/household_care/cost-mix/index.md)
- [Price links with suppliers](https://www.materialinsights.org/industries/household_care/price-links/index.md)
- [Example story](https://www.materialinsights.org/industries/household_care/story/index.md)
- [Linked industries](https://www.materialinsights.org/industries/household_care/linked-industries/index.md)
- [Value chain](https://www.materialinsights.org/industries/household_care/value-chain/index.md)
- [Materials drawn on](https://www.materialinsights.org/industries/household_care/materials/index.md)
- [Sources](https://www.materialinsights.org/industries/household_care/sources/index.md)