# Media and entertainment: Chokepoints and risks

Film, television, music, news, games and live events funded by viewers and ads

Source page: https://www.materialinsights.org/industries/media_entertainment/risks/

#### Chokepoints and risks

- Platform concentration: digital formats took 72% of ad revenue in 2024, much of it through a few global platforms that control audience access^[1](https://www.pwc.com/gx/en/news-room/press-releases/2025/pwc-global-entertainment-media-outlook.html).
- Generative AI changes production costs and raises unresolved copyright questions for studios, labels and publishers.
- Sports and content rights inflation: bidding wars for cricket and franchise rights squeeze broadcaster and streamer margins.
- Print decline and newsprint costs: digital passed ₹1 trillion in India in 2025 while print shrinks in share^[2](https://www.ey.com/en_in/newsroom/2026/03/india-s-media-and-entertainment-sector-grew-9-percent-to-inr-2-point-78-trillion-in-2025-driven-by-digital-and-live-experiences-ficci-ey-report).
- Cloud and CDN outages can take many streaming services offline at once.

## Other sections

- [Overview](https://www.materialinsights.org/industries/media_entertainment/index.md)
- [Where ₹100 goes](https://www.materialinsights.org/industries/media_entertainment/cost-mix/index.md)
- [Price links with suppliers](https://www.materialinsights.org/industries/media_entertainment/price-links/index.md)
- [Example story](https://www.materialinsights.org/industries/media_entertainment/story/index.md)
- [Linked industries](https://www.materialinsights.org/industries/media_entertainment/linked-industries/index.md)
- [Value chain](https://www.materialinsights.org/industries/media_entertainment/value-chain/index.md)
- [Materials drawn on](https://www.materialinsights.org/industries/media_entertainment/materials/index.md)
- [Sources](https://www.materialinsights.org/industries/media_entertainment/sources/index.md)