# Media and entertainment: Follow one offering through the chain Film, television, music, news, games and live events funded by viewers and ads Source page: https://www.materialinsights.org/industries/media_entertainment/story/ #### Follow one offering through the chain **5** Example story · 7 steps · India ### An IPL match streamed to a billion Follow one IPL match from the rights auction to your screen and the ads around it. 1 / 7 · Creation and rights #### Rights worth ₹48,390 crore **₹118cr**rights value per match (calculated) Every match starts as a right. The BCCI and its ten franchises create the spectacle, and in 2022 the board sold IPL media rights for the 2023 to 2027 seasons for ₹48,390 crore across 410 matches, about ₹118 crore a match (calculated). Star India took television for ₹23,575 crore, and Viacom18, since merged into JioStar, took digital for ₹20,500 crore.^[1](https://www.bcci.tv/news/article/bcci-announces-the-successful-bidders-for-acquiring-the-media-rights-for-the-indian-premier-league-seasons-2023-2027)^,^[5](https://www.theweek.in/news/sports/2022/06/13/ipl-media-rights-disney-star-gets-tv-deal-for-rs-23575-crore.amp.html) **Constraint** Rights are auctioned in five-season blocks by one owner, the BCCI, so a broadcaster that loses the auction loses the product entirely. [LED Lighting and displays](https://www.materialinsights.org/energy/e_lighting/)[St Steel](https://www.materialinsights.org/commodities/steel/)[ICE Internal combustion engines and gensets](https://www.materialinsights.org/energy/e_engines/)[Software and IT services](https://www.materialinsights.org/industries/software_it/)[Real estate](https://www.materialinsights.org/industries/real_estate/) 2 / 7 · Production tools and services #### Cameras, crews and 30 feeds **30**broadcast feeds, IPL 2026 At the ground, outside-broadcast trucks, camera operators, graphics teams and commentators turn the game into pictures and sound. JioStar produced IPL 2026 in 30 feeds across 12 languages, each with its own commentary, and offered viewers a multi-camera choice on the app, so one match becomes dozens of separate productions.^[2](https://cdn.jiostar.com/jiostar/wp-content/uploads/2026/06/TATA-IPL-2026-1.2bn.pdf) **Constraint** Crews and broadcast gear travel between host cities all season, with diesel generators backing up stadium power for every live hour. [Li Lithium](https://www.materialinsights.org/commodities/lithium/)[Cu Copper](https://www.materialinsights.org/commodities/copper/)[NMC Nickel-rich lithium-ion batteries](https://www.materialinsights.org/energy/e_li_nmc/)[ICE Internal combustion engines and gensets](https://www.materialinsights.org/energy/e_engines/)[Computers and electronics](https://www.materialinsights.org/industries/computers_electronics/)[Transport and logistics](https://www.materialinsights.org/industries/transport_logistics/) 3 / 7 · Packaging and distribution #### Star Sports packages it for TV **16**Star Sports sponsors, IPL 2026 On television the match runs on the Star Sports network, wrapped in studio shows, replays and ad breaks. Sponsorship is now split across screens: in 2026, JioStar says, 16 sponsors came on board Star Sports and 22 partnered with JioHotstar, and the season brought in 125 new advertisers compared with the one before.^[2](https://cdn.jiostar.com/jiostar/wp-content/uploads/2026/06/TATA-IPL-2026-1.2bn.pdf) **Constraint** A few networks hold the key sports rights, while viewers' shift to streaming and connected TV erodes linear TV's share of ad budgets. [Bld Energy in buildings](https://www.materialinsights.org/energy/e_buildings/)[ICE Internal combustion engines and gensets](https://www.materialinsights.org/energy/e_engines/)[Telecommunications](https://www.materialinsights.org/industries/telecom/)[Software and IT services](https://www.materialinsights.org/industries/software_it/) 4 / 7 · Packaging and distribution #### JioHotstar streams it live **870bn**minutes watched, IPL 2026 On phones and smart TVs, JioHotstar streams the same match, with choices of language and camera. Across TV and digital, IPL 2026 reached over 1.2 billion viewers by JioStar's own count, with 870 billion minutes of watch time and 25 billion digital video views, all figures the company reports itself rather than an outside auditor.^[2](https://cdn.jiostar.com/jiostar/wp-content/uploads/2026/06/TATA-IPL-2026-1.2bn.pdf) **Constraint** A few platforms control audiences and data, and live sport needs server capacity sized for one evening's peak, not the average. [DC Data centres](https://www.materialinsights.org/energy/e_data_centres/)[Si Silicon](https://www.materialinsights.org/commodities/silicon/)[Software and IT services](https://www.materialinsights.org/industries/software_it/)[Data centres and cloud](https://www.materialinsights.org/industries/data_centres/)[Telecommunications](https://www.materialinsights.org/industries/telecom/) 5 / 7 · Delivery and venues #### Edge servers absorb the peak **+22%**connected-TV viewing growth, 2026 Live video is copied to content-delivery servers inside telecom networks, close to viewers, so that millions can start a stream within seconds. Big moments, a final over or a star's innings, bring sudden spikes, and JioStar says connected-TV viewing grew 22% in 2026, meaning more high-resolution streams on big screens, each using far more data than a phone.^[2](https://cdn.jiostar.com/jiostar/wp-content/uploads/2026/06/TATA-IPL-2026-1.2bn.pdf) **Constraint** Several delivery networks compete, but one large outage at peak can drop millions of live streams at once. [Cu Copper](https://www.materialinsights.org/commodities/copper/)[DC Data centres](https://www.materialinsights.org/energy/e_data_centres/)[Dist Distribution grids, mini-grids and interconnectors](https://www.materialinsights.org/energy/e_distribution/)[Data centres and cloud](https://www.materialinsights.org/industries/data_centres/)[Telecommunications](https://www.materialinsights.org/industries/telecom/) 6 / 7 · Monetisation and measurement #### Ad breaks repay the rights fee **63%**digital share of Indian ad revenue Advertising and subscriptions repay the rights fee. Agencies buy TV spots and digital impressions around each over, and money is moving online: India's digital advertising grew 26% to ₹947 billion in 2025, about 63% of all ad revenue, helping lift the media and entertainment sector 9% to ₹2.78 trillion, on FICCI-EY estimates.^[3](https://www.ey.com/en_in/newsroom/2026/03/india-s-media-and-entertainment-sector-grew-9-percent-to-inr-2-point-78-trillion-in-2025-driven-by-digital-and-live-experiences-ficci-ey-report) **Constraint** Digital ad inventory is concentrated in a few large platforms, and IPL ad rates hinge on proving reach to advertisers. [DC Data centres](https://www.materialinsights.org/energy/e_data_centres/)[Bld Energy in buildings](https://www.materialinsights.org/energy/e_buildings/)[Software and IT services](https://www.materialinsights.org/industries/software_it/)[Data centres and cloud](https://www.materialinsights.org/industries/data_centres/) 7 / 7 · Monetisation and measurement #### BARC meters set the TV currency **58,000**BARC people meters To price those spots, advertisers rely on measurement. On television that is BARC, India's only TV ratings agency, whose roughly 58,000 people meters stood in for some 230 million TV homes in 2025. Streaming platforms count their own viewers, which is why the season's 1.2 billion reach figure is the broadcaster's own claim.^[4](https://www.newsonair.gov.in/ib-ministry-proposes-amendments-to-rules-for-tv-rating-agencies-to-open-up-trp-market/)^,^[2](https://cdn.jiostar.com/jiostar/wp-content/uploads/2026/06/TATA-IPL-2026-1.2bn.pdf) **Constraint** One ratings body sets the currency for TV advertising; in July 2025 the government proposed rule changes to let more agencies in. [DC Data centres](https://www.materialinsights.org/energy/e_data_centres/)[Dist Distribution grids, mini-grids and interconnectors](https://www.materialinsights.org/energy/e_distribution/)[Software and IT services](https://www.materialinsights.org/industries/software_it/)[Computers and electronics](https://www.materialinsights.org/industries/computers_electronics/) #### What the chain shows One rights owner and one merged broadcaster sit upstream, while measurement and delivery capacity decide what the rights are worth. Sources 1. [BCCI announces the successful bidders for acquiring the media rights for the Indian Premier League seasons 2023-2027](https://www.bcci.tv/news/article/bcci-announces-the-successful-bidders-for-acquiring-the-media-rights-for-the-indian-premier-league-seasons-2023-2027) Board of Control for Cricket in India, 2022 2. [TATA IPL 2026 reach soars over 1.2 billion (press release) (company figures)](https://cdn.jiostar.com/jiostar/wp-content/uploads/2026/06/TATA-IPL-2026-1.2bn.pdf) JioStar, 2026 3. [India's media and entertainment sector grew 9 percent to INR2.78 trillion in 2025, driven by digital and live experiences: FICCI-EY report](https://www.ey.com/en_in/newsroom/2026/03/india-s-media-and-entertainment-sector-grew-9-percent-to-inr-2-point-78-trillion-in-2025-driven-by-digital-and-live-experiences-ficci-ey-report) EY India, 2026 4. [I&B Ministry proposes amendments to rules for TV rating agencies to open up TRP market](https://www.newsonair.gov.in/ib-ministry-proposes-amendments-to-rules-for-tv-rating-agencies-to-open-up-trp-market/) News On AIR (Prasar Bharati), 2025 5. [IPL media rights: Disney Star gets TV deal for Rs 23,575 crore](https://www.theweek.in/news/sports/2022/06/13/ipl-media-rights-disney-star-gets-tv-deal-for-rs-23575-crore.amp.html) The Week, 2022 ## Other sections - [Overview](https://www.materialinsights.org/industries/media_entertainment/index.md) - [Where ₹100 goes](https://www.materialinsights.org/industries/media_entertainment/cost-mix/index.md) - [Price links with suppliers](https://www.materialinsights.org/industries/media_entertainment/price-links/index.md) - [Linked industries](https://www.materialinsights.org/industries/media_entertainment/linked-industries/index.md) - [Value chain](https://www.materialinsights.org/industries/media_entertainment/value-chain/index.md) - [Materials drawn on](https://www.materialinsights.org/industries/media_entertainment/materials/index.md) - [Chokepoints and risks](https://www.materialinsights.org/industries/media_entertainment/risks/index.md) - [Sources](https://www.materialinsights.org/industries/media_entertainment/sources/index.md)