# AI and digital platforms and E-commerce and digital marketplaces

E-commerce and digital marketplaces buys from AI and digital platforms; E-commerce and digital marketplaces depends on AI and digital platforms.

Source page: https://www.materialinsights.org/links/ai-and-digital-platforms-and-e-commerce-and-digital-marketplaces/

[AI and digital platforms](https://www.materialinsights.org/industries/ai_platforms/) (industry) and [E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹1.1 per ₹100 · E-commerce and digital marketplaces buys from AI and digital platforms*

E-commerce and digital marketplaces buys goods or services from AI and digital platforms; counted through every round of supply, ₹1.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹1.1** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹0.7** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · AI and digital platforms → E-commerce and digital marketplaces*

1 of the enterprise types in E-commerce and digital marketplaces depend on AI and digital platforms.

Enterprise types that depend on it:

- Search, social and retail advertising platforms: Targeting and creative models (criticality 4 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.