# AI and digital platforms and Media and entertainment

AI and digital platforms buys from Media and entertainment; AI and digital platforms depends on media and entertainment.

Source page: https://www.materialinsights.org/links/ai-and-digital-platforms-and-media-and-entertainment/

[AI and digital platforms](https://www.materialinsights.org/industries/ai_platforms/) (industry) and [Media and entertainment](https://www.materialinsights.org/industries/media_entertainment/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹2.1 per ₹100 · AI and digital platforms buys from Media and entertainment*

AI and digital platforms buys goods or services from Media and entertainment; counted through every round of supply, ₹2.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹2.1** of every ₹100 of AI and digital platforms output, all rounds
- **₹1.7** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Media and entertainment → AI and digital platforms*

2 of the enterprise types in AI and digital platforms depend on media and entertainment.

Enterprise types that depend on it:

- Foundation model developers: Training content (criticality 4 of 5)
- Data licensors and labelling firms: Text, image and video archives (criticality 3 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.