# Apparel and footwear and E-commerce and digital marketplaces

Apparel and footwear buys from E-commerce and digital marketplaces; E-commerce and digital marketplaces buys from Apparel and footwear; apparel and footwear depends on E-commerce and digital marketplaces; E-commerce and digital marketplaces depends on apparel and footwear.

Source page: https://www.materialinsights.org/links/apparel-and-footwear-and-e-commerce-and-digital-marketplaces/

[Apparel and footwear](https://www.materialinsights.org/industries/apparel/) (industry) and [E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry): 4 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹18.2 per ₹100 · Apparel and footwear buys from E-commerce and digital marketplaces*

Apparel and footwear buys goods or services from E-commerce and digital marketplaces; counted through every round of supply, ₹18.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹18.2** of every ₹100 of Apparel and footwear output, all rounds
- **₹9.2** bought directly

### 2. Buys from

*Physical flow · ₹0.3 per ₹100 · E-commerce and digital marketplaces buys from Apparel and footwear*

E-commerce and digital marketplaces buys goods or services from Apparel and footwear; counted through every round of supply, ₹0.3 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹0.3** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹0.1** bought directly

### 3. Industry input

*Physical flow · Criticality 2 of 5 · E-commerce and digital marketplaces → Apparel and footwear*

1 of the enterprise types in Apparel and footwear depend on E-commerce and digital marketplaces.

Enterprise types that depend on it:

- Fashion and footwear retailers and marketplaces: online sales (criticality 2 of 5)

### 4. Industry input

*Physical flow · Criticality 1 of 5 · Apparel and footwear → E-commerce and digital marketplaces*

1 of the enterprise types in E-commerce and digital marketplaces depend on apparel and footwear.

Enterprise types that depend on it:

- Brands, manufacturers and third-party sellers: Fashion (criticality 1 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.