# Data centres and cloud and E-commerce and digital marketplaces

E-commerce and digital marketplaces buys from Data centres and cloud; E-commerce and digital marketplaces depends on data centres and cloud.

Source page: https://www.materialinsights.org/links/data-centres-and-cloud-and-e-commerce-and-digital-marketplaces/

[Data centres and cloud](https://www.materialinsights.org/industries/data_centres/) (industry) and [E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹1 per ₹100 · E-commerce and digital marketplaces buys from Data centres and cloud*

E-commerce and digital marketplaces buys goods or services from Data centres and cloud; counted through every round of supply, ₹1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹1** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹0.6** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Data centres and cloud → E-commerce and digital marketplaces*

4 of the enterprise types in E-commerce and digital marketplaces depend on data centres and cloud.

Enterprise types that depend on it:

- Cloud and hosting providers: Physical server capacity (criticality 4 of 5)
- Payment networks, gateways and consumer lenders: Switch hosting (criticality 4 of 5)
- Online marketplaces and quick-commerce apps: Hosting (criticality 4 of 5)
- E-commerce software and SaaS enablers: Hosting (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.