# Data centres and cloud and Media and entertainment

Media and entertainment buys from Data centres and cloud; media and entertainment depends on data centres and cloud.

Source page: https://www.materialinsights.org/links/data-centres-and-cloud-and-media-and-entertainment/

[Data centres and cloud](https://www.materialinsights.org/industries/data_centres/) (industry) and [Media and entertainment](https://www.materialinsights.org/industries/media_entertainment/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹3.7 per ₹100 · Media and entertainment buys from Data centres and cloud*

Media and entertainment buys goods or services from Data centres and cloud; counted through every round of supply, ₹3.7 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹3.7** of every ₹100 of Media and entertainment output, all rounds
- **₹2.3** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Data centres and cloud → Media and entertainment*

4 of the enterprise types in Media and entertainment depend on data centres and cloud.

Enterprise types that depend on it:

- Streaming video and audio platforms: cloud hosting (criticality 4 of 5)
- Advertising platforms and media agencies: compute (criticality 4 of 5)
- Game developers and publishers: online game hosting (criticality 3 of 5)
- Content delivery networks and media cloud: edge and core sites (criticality 3 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.