# Data centres and E-commerce and digital marketplaces

E-commerce and digital marketplaces depends on data centres.

Source page: https://www.materialinsights.org/links/data-centres-and-e-commerce-and-digital-marketplaces/

[Data centres](https://www.materialinsights.org/energy/e_data_centres/) (energy) and [E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry): 1 relationship.

## How they are linked

### 1. Industry input

*Physical flow · Criticality 4 of 5 · Data centres → E-commerce and digital marketplaces*

5 of the enterprise types in E-commerce and digital marketplaces depend on data centres; for the most dependent, it rates 4 out of 5 on criticality.

- **5** enterprise types depend on it
- **4 of 5** highest criticality

Enterprise types that depend on it:

- Cloud and hosting providers: Server and cooling load (criticality 4 of 5)
- Search, social and retail advertising platforms: Ad serving and targeting (criticality 4 of 5)
- Payment networks, gateways and consumer lenders: Transaction switching (criticality 4 of 5)
- Online marketplaces and quick-commerce apps: Hosting the platform (criticality 4 of 5)
- E-commerce software and SaaS enablers: Hosted software (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.