# E-commerce and digital marketplaces and Finance: banking, insurance, markets

E-commerce and digital marketplaces buys from Finance: banking, insurance, markets; E-commerce and digital marketplaces depends on finance: banking, insurance, markets.

Source page: https://www.materialinsights.org/links/e-commerce-and-digital-marketplaces-and-finance-banking-insurance-markets/

[E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry) and [Finance: banking, insurance, markets](https://www.materialinsights.org/industries/finance/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹4.9 per ₹100 · E-commerce and digital marketplaces buys from Finance: banking, insurance, markets*

E-commerce and digital marketplaces buys goods or services from Finance: banking, insurance, markets; counted through every round of supply, ₹4.9 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹4.9** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹2.6** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Finance: banking, insurance, markets → E-commerce and digital marketplaces*

2 of the enterprise types in E-commerce and digital marketplaces depend on finance: banking, insurance, markets.

Enterprise types that depend on it:

- Payment networks, gateways and consumer lenders: Banks, settlement and credit (criticality 4 of 5)
- Online marketplaces and quick-commerce apps: Payments and seller credit (criticality 4 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.