# E-commerce and digital marketplaces and Media and entertainment

E-commerce and digital marketplaces buys from Media and entertainment; E-commerce and digital marketplaces depends on media and entertainment.

Source page: https://www.materialinsights.org/links/e-commerce-and-digital-marketplaces-and-media-and-entertainment/

[E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry) and [Media and entertainment](https://www.materialinsights.org/industries/media_entertainment/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹0.1 per ₹100 · E-commerce and digital marketplaces buys from Media and entertainment*

E-commerce and digital marketplaces buys goods or services from Media and entertainment; counted through every round of supply, ₹0.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹0.1** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹0.1** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Media and entertainment → E-commerce and digital marketplaces*

1 of the enterprise types in E-commerce and digital marketplaces depend on media and entertainment.

Enterprise types that depend on it:

- Search, social and retail advertising platforms: Content that carries ads (criticality 4 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.