# E-commerce and digital marketplaces and Software and IT services

E-commerce and digital marketplaces buys from Software and IT services; E-commerce and digital marketplaces depends on software and IT services.

Source page: https://www.materialinsights.org/links/e-commerce-and-digital-marketplaces-and-software-and-it-services/

[E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry) and [Software and IT services](https://www.materialinsights.org/industries/software_it/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹1.1 per ₹100 · E-commerce and digital marketplaces buys from Software and IT services*

E-commerce and digital marketplaces buys goods or services from Software and IT services; counted through every round of supply, ₹1.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹1.1** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹0.7** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Software and IT services → E-commerce and digital marketplaces*

4 of the enterprise types in E-commerce and digital marketplaces depend on software and IT services.

Enterprise types that depend on it:

- Search, social and retail advertising platforms: Ad technology (criticality 4 of 5)
- Payment networks, gateways and consumer lenders: Payment software (criticality 4 of 5)
- Online marketplaces and quick-commerce apps: Platform engineering (criticality 4 of 5)
- E-commerce software and SaaS enablers: Software development (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.