# E-commerce and digital marketplaces and Wholesale and retail trade

E-commerce and digital marketplaces buys from Wholesale and retail trade; E-commerce and digital marketplaces depends on wholesale and retail trade.

Source page: https://www.materialinsights.org/links/e-commerce-and-digital-marketplaces-and-wholesale-and-retail-trade/

[E-commerce and digital marketplaces](https://www.materialinsights.org/industries/ecommerce/) (industry) and [Wholesale and retail trade](https://www.materialinsights.org/industries/wholesale_retail/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹4.2 per ₹100 · E-commerce and digital marketplaces buys from Wholesale and retail trade*

E-commerce and digital marketplaces buys goods or services from Wholesale and retail trade; counted through every round of supply, ₹4.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹4.2** of every ₹100 of E-commerce and digital marketplaces output, all rounds
- **₹2.9** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Wholesale and retail trade → E-commerce and digital marketplaces*

2 of the enterprise types in E-commerce and digital marketplaces depend on wholesale and retail trade.

Enterprise types that depend on it:

- Online marketplaces and quick-commerce apps: Inventory and retail partners (criticality 4 of 5)
- Wholesalers and B2B distributors: Wholesale trade networks (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.