# Household and personal care and Media and entertainment

Household and personal care buys from Media and entertainment; household and personal care depends on media and entertainment.

Source page: https://www.materialinsights.org/links/household-and-personal-care-and-media-and-entertainment/

[Household and personal care](https://www.materialinsights.org/industries/household_care/) (industry) and [Media and entertainment](https://www.materialinsights.org/industries/media_entertainment/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹0.2 per ₹100 · Household and personal care buys from Media and entertainment*

Household and personal care buys goods or services from Media and entertainment; counted through every round of supply, ₹0.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹0.2** of every ₹100 of Household and personal care output, all rounds
- **₹0.1** bought directly

### 2. Industry input

*Physical flow · Criticality 2 of 5 · Media and entertainment → Household and personal care*

1 of the enterprise types in Household and personal care depend on media and entertainment.

Enterprise types that depend on it:

- Advertising, media and influencer agencies: ad inventory (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.