# Household and personal care and Software and IT services

Household and personal care buys from Software and IT services; household and personal care depends on software and IT services.

Source page: https://www.materialinsights.org/links/household-and-personal-care-and-software-and-it-services/

[Household and personal care](https://www.materialinsights.org/industries/household_care/) (industry) and [Software and IT services](https://www.materialinsights.org/industries/software_it/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹1.5 per ₹100 · Household and personal care buys from Software and IT services*

Household and personal care buys goods or services from Software and IT services; counted through every round of supply, ₹1.5 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹1.5** of every ₹100 of Household and personal care output, all rounds
- **₹0.4** bought directly

### 2. Industry input

*Physical flow · Criticality 2 of 5 · Software and IT services → Household and personal care*

1 of the enterprise types in Household and personal care depend on software and IT services.

Enterprise types that depend on it:

- Advertising, media and influencer agencies: ad tech (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.