# Household and personal care and Wholesale and retail trade

Household and personal care buys from Wholesale and retail trade; wholesale and retail trade buys from Household and personal care; household and personal care depends on wholesale and retail trade; wholesale and retail trade depends on household and personal care.

Source page: https://www.materialinsights.org/links/household-and-personal-care-and-wholesale-and-retail-trade/

[Household and personal care](https://www.materialinsights.org/industries/household_care/) (industry) and [Wholesale and retail trade](https://www.materialinsights.org/industries/wholesale_retail/) (industry): 4 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹17.2 per ₹100 · Household and personal care buys from Wholesale and retail trade*

Household and personal care buys goods or services from Wholesale and retail trade; counted through every round of supply, ₹17.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹17.2** of every ₹100 of Household and personal care output, all rounds
- **₹8.8** bought directly

### 2. Buys from

*Physical flow · ₹1.8 per ₹100 · Wholesale and retail trade buys from Household and personal care*

Wholesale and retail trade buys goods or services from Household and personal care; counted through every round of supply, ₹1.8 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹1.8** of every ₹100 of Wholesale and retail trade output, all rounds
- **₹0.6** bought directly

### 3. Industry input

*Physical flow · Criticality 3 of 5 · Wholesale and retail trade → Household and personal care*

2 of the enterprise types in Household and personal care depend on wholesale and retail trade.

Enterprise types that depend on it:

- Distributors, stockists and B2B wholesalers: wholesale trade (criticality 3 of 5)
- Retailers, kiranas, quick-commerce and e-commerce platforms: store networks (criticality 2 of 5)

### 4. Industry input

*Physical flow · Criticality 3 of 5 · Household and personal care → Wholesale and retail trade*

4 of the enterprise types in Wholesale and retail trade depend on household and personal care.

Enterprise types that depend on it:

- Branded consumer-goods manufacturers: home and personal care goods (criticality 3 of 5)
- Supermarket and hypermarket chains: core range (criticality 2 of 5)
- Independent and franchised neighbourhood stores (kirana, convenience): sachets and soaps (criticality 1 of 5)
- Store cleaning, security and facility services: cleaning consumables (criticality 1 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.