# Media and entertainment and Paper and packaging

Media and entertainment buys from Paper and packaging; media and entertainment depends on paper and packaging.

Source page: https://www.materialinsights.org/links/media-and-entertainment-and-paper-and-packaging/

[Media and entertainment](https://www.materialinsights.org/industries/media_entertainment/) (industry) and [Paper and packaging](https://www.materialinsights.org/industries/paper_packaging/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹10.4 per ₹100 · Media and entertainment buys from Paper and packaging*

Media and entertainment buys goods or services from Paper and packaging; counted through every round of supply, ₹10.4 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹10.4** of every ₹100 of Media and entertainment output, all rounds
- **₹6.2** bought directly

### 2. Industry input

*Physical flow · Criticality 2 of 5 · Paper and packaging → Media and entertainment*

1 of the enterprise types in Media and entertainment depend on paper and packaging.

Enterprise types that depend on it:

- Newspaper, magazine and book publishers: newsprint and book paper (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.