# Media and entertainment and Software and IT services

Media and entertainment buys from Software and IT services; media and entertainment depends on software and IT services.

Source page: https://www.materialinsights.org/links/media-and-entertainment-and-software-and-it-services/

[Media and entertainment](https://www.materialinsights.org/industries/media_entertainment/) (industry) and [Software and IT services](https://www.materialinsights.org/industries/software_it/) (industry): 2 relationships.

## How they are linked

### 1. Buys from

*Physical flow · ₹13.9 per ₹100 · Media and entertainment buys from Software and IT services*

Media and entertainment buys goods or services from Software and IT services; counted through every round of supply, ₹13.9 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

- **₹13.9** of every ₹100 of Media and entertainment output, all rounds
- **₹11.1** bought directly

### 2. Industry input

*Physical flow · Criticality 4 of 5 · Software and IT services → Media and entertainment*

10 of the enterprise types in Media and entertainment depend on software and IT services.

Enterprise types that depend on it:

- Creative software and game-engine vendors: software development (criticality 4 of 5)
- Streaming video and audio platforms: platform software (criticality 4 of 5)
- Advertising platforms and media agencies: ad tech (criticality 4 of 5)
- Audience measurement and rights societies: measurement systems (criticality 4 of 5)
- Film and TV studios and production houses: editing and production software (criticality 3 of 5)
- Music labels and publishers: rights and royalty systems (criticality 3 of 5)
- Game developers and publishers: engines and tools (criticality 3 of 5)
- VFX, animation and post-production studios: VFX software (criticality 3 of 5)
- TV broadcasters and networks: playout and ad systems (criticality 3 of 5)
- Live event promoters, ticketing and venues: ticketing platforms (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.