Apparel and footwear: Buys directly fromBrands and garment makers selling finished clothing, shoes and accessories to shoppersOverviewWhere ₹100 goesPrice links with suppliersExample storyLinked industriesValue chainMaterials drawn onChokepoints and risksSourcesBuys directly fromTextiles and leatherPlastic and rubber productsDepends on through its suppliersWater and sanitationSells directly intoWholesale and retail trade