AI and digital platforms and E-commerce and digital marketplaces

E-commerce and digital marketplaces buys from AI and digital platforms; E-commerce and digital marketplaces depends on AI and digital platforms.

AI and digital platforms (industry) and E-commerce and digital marketplaces (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹1.1 per ₹100 · E-commerce and digital marketplaces buys from AI and digital platforms

E-commerce and digital marketplaces buys goods or services from AI and digital platforms; counted through every round of supply, ₹1.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

• ₹1.1 of every ₹100 of E-commerce and digital marketplaces output, all rounds
• ₹0.7 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · AI and digital platforms → E-commerce and digital marketplaces

1 of the enterprise types in E-commerce and digital marketplaces depend on AI and digital platforms.

Enterprise types that depend on it:

• Search, social and retail advertising platforms: Targeting and creative models (criticality 4 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.