Material Insights · Understanding the Material World

AI and digital platforms and Media and entertainment

AI and digital platforms buys from Media and entertainment; AI and digital platforms depends on media and entertainment.

AI and digital platforms (industry) and Media and entertainment (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹2.1 per ₹100 · AI and digital platforms buys from Media and entertainment

AI and digital platforms buys goods or services from Media and entertainment; counted through every round of supply, ₹2.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

  • ₹2.1 of every ₹100 of AI and digital platforms output, all rounds
  • ₹1.7 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · Media and entertainment → AI and digital platforms

2 of the enterprise types in AI and digital platforms depend on media and entertainment.

Enterprise types that depend on it:

  • Foundation model developers: Training content (criticality 4 of 5)
  • Data licensors and labelling firms: Text, image and video archives (criticality 3 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.