Material Insights · Understanding the Material World

Apparel and footwear and E-commerce and digital marketplaces

Apparel and footwear buys from E-commerce and digital marketplaces; E-commerce and digital marketplaces buys from Apparel and footwear; apparel and footwear depends on E-commerce and digital marketplaces; E-commerce and digital marketplaces depends on apparel and footwear.

Apparel and footwear (industry) and E-commerce and digital marketplaces (industry): 4 relationships.

How they are linked

1. Buys from

Physical flow · ₹18.2 per ₹100 · Apparel and footwear buys from E-commerce and digital marketplaces

Apparel and footwear buys goods or services from E-commerce and digital marketplaces; counted through every round of supply, ₹18.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

  • ₹18.2 of every ₹100 of Apparel and footwear output, all rounds
  • ₹9.2 bought directly

2. Buys from

Physical flow · ₹0.3 per ₹100 · E-commerce and digital marketplaces buys from Apparel and footwear

E-commerce and digital marketplaces buys goods or services from Apparel and footwear; counted through every round of supply, ₹0.3 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

  • ₹0.3 of every ₹100 of E-commerce and digital marketplaces output, all rounds
  • ₹0.1 bought directly

3. Industry input

Physical flow · Criticality 2 of 5 · E-commerce and digital marketplaces → Apparel and footwear

1 of the enterprise types in Apparel and footwear depend on E-commerce and digital marketplaces.

Enterprise types that depend on it:

  • Fashion and footwear retailers and marketplaces: online sales (criticality 2 of 5)

4. Industry input

Physical flow · Criticality 1 of 5 · Apparel and footwear → E-commerce and digital marketplaces

1 of the enterprise types in E-commerce and digital marketplaces depend on apparel and footwear.

Enterprise types that depend on it:

  • Brands, manufacturers and third-party sellers: Fashion (criticality 1 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.