Data centres and cloud and E-commerce and digital marketplaces

E-commerce and digital marketplaces buys from Data centres and cloud; E-commerce and digital marketplaces depends on data centres and cloud.

Data centres and cloud (industry) and E-commerce and digital marketplaces (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹1 per ₹100 · E-commerce and digital marketplaces buys from Data centres and cloud

E-commerce and digital marketplaces buys goods or services from Data centres and cloud; counted through every round of supply, ₹1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

• ₹1 of every ₹100 of E-commerce and digital marketplaces output, all rounds
• ₹0.6 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · Data centres and cloud → E-commerce and digital marketplaces

4 of the enterprise types in E-commerce and digital marketplaces depend on data centres and cloud.

Enterprise types that depend on it:

• Cloud and hosting providers: Physical server capacity (criticality 4 of 5)
• Payment networks, gateways and consumer lenders: Switch hosting (criticality 4 of 5)
• Online marketplaces and quick-commerce apps: Hosting (criticality 4 of 5)
• E-commerce software and SaaS enablers: Hosting (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.