Data centres and cloud and Media and entertainment

Media and entertainment buys from Data centres and cloud; media and entertainment depends on data centres and cloud.

Data centres and cloud (industry) and Media and entertainment (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹3.7 per ₹100 · Media and entertainment buys from Data centres and cloud

Media and entertainment buys goods or services from Data centres and cloud; counted through every round of supply, ₹3.7 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

• ₹3.7 of every ₹100 of Media and entertainment output, all rounds
• ₹2.3 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · Data centres and cloud → Media and entertainment

4 of the enterprise types in Media and entertainment depend on data centres and cloud.

Enterprise types that depend on it:

• Streaming video and audio platforms: cloud hosting (criticality 4 of 5)
• Advertising platforms and media agencies: compute (criticality 4 of 5)
• Game developers and publishers: online game hosting (criticality 3 of 5)
• Content delivery networks and media cloud: edge and core sites (criticality 3 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.