E-commerce and digital marketplaces and Media and entertainment

E-commerce and digital marketplaces buys from Media and entertainment; E-commerce and digital marketplaces depends on media and entertainment.

E-commerce and digital marketplaces (industry) and Media and entertainment (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹0.1 per ₹100 · E-commerce and digital marketplaces buys from Media and entertainment

E-commerce and digital marketplaces buys goods or services from Media and entertainment; counted through every round of supply, ₹0.1 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

• ₹0.1 of every ₹100 of E-commerce and digital marketplaces output, all rounds
• ₹0.1 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · Media and entertainment → E-commerce and digital marketplaces

1 of the enterprise types in E-commerce and digital marketplaces depend on media and entertainment.

Enterprise types that depend on it:

• Search, social and retail advertising platforms: Content that carries ads (criticality 4 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.