E-commerce and digital marketplaces and Wholesale and retail trade

E-commerce and digital marketplaces buys from Wholesale and retail trade; E-commerce and digital marketplaces depends on wholesale and retail trade.

E-commerce and digital marketplaces (industry) and Wholesale and retail trade (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹4.2 per ₹100 · E-commerce and digital marketplaces buys from Wholesale and retail trade

E-commerce and digital marketplaces buys goods or services from Wholesale and retail trade; counted through every round of supply, ₹4.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

• ₹4.2 of every ₹100 of E-commerce and digital marketplaces output, all rounds
• ₹2.9 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · Wholesale and retail trade → E-commerce and digital marketplaces

2 of the enterprise types in E-commerce and digital marketplaces depend on wholesale and retail trade.

Enterprise types that depend on it:

• Online marketplaces and quick-commerce apps: Inventory and retail partners (criticality 4 of 5)
• Wholesalers and B2B distributors: Wholesale trade networks (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.