Media and entertainment and Software and IT services

Media and entertainment buys from Software and IT services; media and entertainment depends on software and IT services.

Media and entertainment (industry) and Software and IT services (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹13.9 per ₹100 · Media and entertainment buys from Software and IT services

Media and entertainment buys goods or services from Software and IT services; counted through every round of supply, ₹13.9 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

₹13.9 of every ₹100 of Media and entertainment output, all rounds
₹11.1 bought directly

2. Industry input

Physical flow · Criticality 4 of 5 · Software and IT services → Media and entertainment

10 of the enterprise types in Media and entertainment depend on software and IT services.

Enterprise types that depend on it:

Creative software and game-engine vendors: software development (criticality 4 of 5)
Streaming video and audio platforms: platform software (criticality 4 of 5)
Advertising platforms and media agencies: ad tech (criticality 4 of 5)
Audience measurement and rights societies: measurement systems (criticality 4 of 5)
Film and TV studios and production houses: editing and production software (criticality 3 of 5)
Music labels and publishers: rights and royalty systems (criticality 3 of 5)
Game developers and publishers: engines and tools (criticality 3 of 5)
VFX, animation and post-production studios: VFX software (criticality 3 of 5)
TV broadcasters and networks: playout and ad systems (criticality 3 of 5)
Live event promoters, ticketing and venues: ticketing platforms (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.