E-commerce and digital marketplaces: Where ₹100 of e-commerce and digital marketplaces output goes

Online marketplaces and apps linking sellers, payments, warehouses and delivery fleets

Where ₹100 of e-commerce and digital marketplaces output goes

Every rupee of sales is paid out to someone along the chain. This splits ₹100 of output by who finally receives it, so you can see how exposed the industry is to commodity, chemical and energy prices.

Bought directly from these producers: commodities ₹0.9, chemicals ₹0.2, energy ₹2.0; The figures above differ because they follow the money to where it finally lands: part of what a chemical or fuel maker charges is itself paid on for oil, gas and minerals, so it is counted under energy or commodities, while value hidden inside parts and services bought from other industries is added in. India 2022, OECD input-output table.