E-commerce and digital marketplaces: Buys directly fromOnline marketplaces and apps linking sellers, payments, warehouses and delivery fleetsOverviewWhere ₹100 goesPrice links with suppliersExample storyLinked industriesValue chainMaterials drawn onChokepoints and risksSourcesBuys directly fromWholesale and retail tradeTransport and logisticsSoftware and IT servicesData centres and cloudFinance: banking, insurance, marketsPaper and packagingDepends on through its suppliersApparel and footwearBuilding materialsComputers and electronicsConstruction and infrastructureElectrical equipmentFood and beverage processingHousehold and personal careMachinery and equipmentMetal productsPlastic and rubber productsReal estateSemiconductorsTelecommunicationsTextiles and leatherVehicles, ships, rail, aircraftWater and sanitationWood products