Household and personal care

Stratum 2 · Assembled goods

Stratum 2 · Assembled goods

Household and personal care

Makes detergents, dishwash and surface cleaners, soaps, shampoos, skin and oral care, deodorants, tissue and diapers. Beauty and personal care alone is a market of about US$ 450 billion, expected to grow about 5% a year to 2030 (McKinsey); no free, credible global total for home care was found, but P&G alone sold US$ 29.6 billion of fabric and home care in FY2025, 35% of its US$ 84.3 billion (P&G). A few multinationals lead globally, but bulky products are mostly made close to where they are sold.³

India. Hindustan Unilever, the largest player, had FY26 turnover of Rs 63,763 crore, up 5% on 4% volume growth after only 2% volume growth in FY25 (HUL)⁴^,⁶; Unilever reported continued strong home-care volume in India in 2025 (Unilever), and low per-person use leaves long-run room for growth.

Depends on 3 of 35 industries · 2 directly Relied on by 3 industries, directly or indirectly Enterprise types 12 in 5 stages Chokepoints 0 rated 5 of 5 Size about US$ 450 billion for beauty and personal care only (home care not included) 2025

Where ₹100 of household and personal care output goes

Where ₹100 of household and personal care output goes Every rupee of sales is paid out to someone along the chain. This splits ₹100 of output by who finally receives it, so you can see how exposed the industry is to commodity, chemical and energy prices. Commodities ₹10.4 Chemicals ₹0.0 Energy…

Price links with supplier industries

Price links with supplier industries How the industries this one buys from shape its prices: the share of its costs they make up, and how their prices have moved together. Tap a row for the charts. Hover or tap ? for what each measure means. Supplier industry Cost share Raw-material mix…

Follow one offering through the chain

Follow one offering through the chain 2 Example story · 7 steps · India A packet of Surf Excel washing powder Follow a detergent from refinery and salt pan to the kirana shelf and the waste stream. 1 / 7 · Ingredients Cleaning power from kerosene and benzene 44% LAB demand met by imports, 2020 The…

Buys directly from

Buys directly from Paper and packaging Plastic and rubber products Depends on through its suppliers Wood products Sells directly into Wholesale and retail trade Hospitality and tourism

Value chain, from upstream to the customer

Value chain, from upstream to the customer Criticality to the chain: 5 · Chokepoint 4 · Critical 3 · Important 2 · Supporting 1 · Commodity service Stage 1 Ingredients Surfactant and oleochemical producers 3 · Important Make the cleaning agents (LAB and LAS, fatty alcohol sulphates and…

What the whole chain draws on

What the whole chain draws on Every commodity, chemical and energy tile named by the enterprises above; ×n shows how many of them depend on it. Open any tile for its full detail. Commodities (7) PO Palm oil Cnt Coconut oil Tm Timber H₂O Water Sda Soda ash NaCl Salt Zeo Zeolites Chemicals (25) Srf…

Chokepoints and risks

Chokepoints and risks Oleochemical surfactants depend on palm oil, about 83% of it from Indonesia and Malaysia (calculated), and on coconut oil, so export curbs or bad harvests move costs fast 5 . Fragrance supply sits mainly with four large houses, so a supply or price shock reaches almost every…

Sources

Sources P&G announces fourth quarter and fiscal year 2025 results Procter and Gamble, 2025 What's behind Unilever's 2025 full-year results Unilever, 2026 State of Beauty 2025: Solving a shifting growth puzzle McKinsey and Company, 2025 March quarter and financial year 2026 results Hindustan…

Relationship cards

E-commerce and digital marketplaces: Online marketplaces and quick-commerce apps have become a fast-growing route to market for soaps, shampoos, detergents and skin care in Indian cities. Quick commerce now makes up most online FMCG sales and a large slice of metro sales, so brands are reshaping packs, pricing and distribution around a few platforms while still relying on kiranas for most volume. (researched)
Wholesale and retail trade: Household and personal care buys from Wholesale and retail trade; wholesale and retail trade buys from Household and personal care; household and personal care depends on wholesale and retail trade; wholesale and retail trade depends on household and personal care.
Finance: banking, insurance, markets: Household and personal care buys from Finance: banking, insurance, markets; household and personal care depends on finance: banking, insurance, markets.
Healthcare services: Healthcare services buys from Household and personal care; healthcare services depends on household and personal care.
Hospitality and tourism: Hospitality and tourism buys from Household and personal care; hospitality and tourism depends on household and personal care.
Machinery and equipment: Household and personal care buys from Machinery and equipment; household and personal care depends on machinery and equipment.
Media and entertainment: Household and personal care buys from Media and entertainment; household and personal care depends on media and entertainment.
Paper and packaging: Household and personal care buys from Paper and packaging; household and personal care depends on paper and packaging.
Plastic and rubber products: Household and personal care buys from Plastic and rubber products; household and personal care depends on plastic and rubber products.
Real estate: Real estate buys from Household and personal care; real estate depends on household and personal care.
Software and IT services: Household and personal care buys from Software and IT services; household and personal care depends on software and IT services.
Textiles and leather: Household and personal care buys from Textiles and leather; household and personal care depends on textiles and leather.
Transport and logistics: Household and personal care buys from Transport and logistics; household and personal care depends on transport and logistics.
Waste and recycling: Household and personal care buys from Waste and recycling; household and personal care depends on waste and recycling.
Acrylic acid: Household and personal care depends on acrylic acid.
Boilers, furnaces and stoves: Household and personal care depends on boilers, furnaces and stoves.
Caustic soda: Household and personal care depends on caustic soda.
Chlorine: Household and personal care depends on chlorine.
Citric acid: Household and personal care depends on citric acid.
Coconut oil: Household and personal care depends on coconut oil.
Combustion road vehicles: Household and personal care depends on combustion road vehicles.
Crude oil: Household and personal care depends on crude oil.
Distribution grids, mini-grids and interconnectors: Household and personal care depends on distribution grids, mini-grids and interconnectors.
Energy in buildings: Household and personal care depends on energy in buildings.
Ethylene oxide: Household and personal care depends on ethylene oxide.
Fatty acids: Household and personal care depends on fatty acids.
Fatty alcohols: Household and personal care depends on fatty alcohols.
Flavours and fragrances: Household and personal care depends on flavours and fragrances.
Glycerine: Household and personal care depends on glycerine.
High-density polyethylene: Household and personal care depends on high-density polyethylene.
Hydrogen peroxide: Household and personal care depends on hydrogen peroxide.
Industrial enzymes: Household and personal care depends on industrial enzymes.
Linear alkylbenzene: Household and personal care depends on linear alkylbenzene.
Natural gas: Household and personal care depends on natural gas.
Organic pigments: Household and personal care depends on organic pigments.
PET resin: Household and personal care depends on PET resin.
Palm oil: Household and personal care depends on palm oil.
Polyethylene (LDPE, LLDPE): Household and personal care depends on polyethylene (LDPE, LLDPE).
Polypropylene: Household and personal care depends on polypropylene.
Reagents and high-purity lab chemicals: Household and personal care depends on reagents and high-purity lab chemicals.
Salt: Household and personal care depends on salt.
Silicones: Household and personal care depends on silicones.
Soda ash: Household and personal care depends on soda ash.
Sodium silicate: Household and personal care depends on sodium silicate.
Solar photovoltaics: Household and personal care depends on solar photovoltaics.
Specialty amines and ethanolamines: Household and personal care depends on specialty amines and ethanolamines.
Sulphuric acid: Household and personal care depends on sulphuric acid.
Surfactants: Household and personal care depends on surfactants.
Thermal coal: Household and personal care depends on thermal coal.
Timber: Household and personal care depends on timber.
Viscose fibre: Household and personal care depends on viscose fibre.
Vitamins: Household and personal care depends on vitamins.
Water: Household and personal care depends on water.
Zeolites: Household and personal care depends on zeolites.