Material Insights · Understanding the Material World

Household and personal care and Wholesale and retail trade

Household and personal care buys from Wholesale and retail trade; wholesale and retail trade buys from Household and personal care; household and personal care depends on wholesale and retail trade; wholesale and retail trade depends on household and personal care.

Household and personal care (industry) and Wholesale and retail trade (industry): 4 relationships.

How they are linked

1. Buys from

Physical flow · ₹17.2 per ₹100 · Household and personal care buys from Wholesale and retail trade

Household and personal care buys goods or services from Wholesale and retail trade; counted through every round of supply, ₹17.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

  • ₹17.2 of every ₹100 of Household and personal care output, all rounds
  • ₹8.8 bought directly

2. Buys from

Physical flow · ₹1.8 per ₹100 · Wholesale and retail trade buys from Household and personal care

Wholesale and retail trade buys goods or services from Household and personal care; counted through every round of supply, ₹1.8 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

  • ₹1.8 of every ₹100 of Wholesale and retail trade output, all rounds
  • ₹0.6 bought directly

3. Industry input

Physical flow · Criticality 3 of 5 · Wholesale and retail trade → Household and personal care

2 of the enterprise types in Household and personal care depend on wholesale and retail trade.

Enterprise types that depend on it:

  • Distributors, stockists and B2B wholesalers: wholesale trade (criticality 3 of 5)
  • Retailers, kiranas, quick-commerce and e-commerce platforms: store networks (criticality 2 of 5)

4. Industry input

Physical flow · Criticality 3 of 5 · Household and personal care → Wholesale and retail trade

4 of the enterprise types in Wholesale and retail trade depend on household and personal care.

Enterprise types that depend on it:

  • Branded consumer-goods manufacturers: home and personal care goods (criticality 3 of 5)
  • Supermarket and hypermarket chains: core range (criticality 2 of 5)
  • Independent and franchised neighbourhood stores (kirana, convenience): sachets and soaps (criticality 1 of 5)
  • Store cleaning, security and facility services: cleaning consumables (criticality 1 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.