Household and personal care and Media and entertainment

Household and personal care buys from Media and entertainment; household and personal care depends on media and entertainment.

Household and personal care (industry) and Media and entertainment (industry): 2 relationships.

How they are linked

1. Buys from

Physical flow · ₹0.2 per ₹100 · Household and personal care buys from Media and entertainment

Household and personal care buys goods or services from Media and entertainment; counted through every round of supply, ₹0.2 of each ₹100 of its output goes to them (OECD input-output tables, India 2022).

• ₹0.2 of every ₹100 of Household and personal care output, all rounds
• ₹0.1 bought directly

2. Industry input

Physical flow · Criticality 2 of 5 · Media and entertainment → Household and personal care

1 of the enterprise types in Household and personal care depend on media and entertainment.

Enterprise types that depend on it:

• Advertising, media and influencer agencies: ad inventory (criticality 2 of 5)

Built from the site data on production routes, energy flows, industry value chains, input-output tables and prices.