Material Insights · Understanding the Material World

Software and IT services: Follow one offering through the chain

Operating systems, business applications and outsourced IT services, a core Indian export

Follow one offering through the chain

5 Example story · 7 steps · India

A Zoho subscription built and hosted in India

Follow India's best-known software product from its servers to the engineers who write it.

1 / 7 · Compute and cloud platforms

Opting out of the US clouds

63%big three's cloud share, Q2 2026

Most software firms rent servers from Amazon, Microsoft or Google, which together took about 63% of cloud infrastructure revenue in the second quarter of 2026 (calculated from 28%, 20% and 15%). Zoho, the Chennai-born software maker, chose otherwise: its founder says it hosts no products on AWS, Azure or Google Cloud, using outside clouds only to speed up regional traffic.1,2

Constraint Owning servers avoids rental lock-in, but the chips and servers are imported and must be bought ahead of demand. Si SiliconCu CopperH₂O WaterDC Data centresData centres and cloudComputers and electronicsTelecommunications
2 / 7 · Shared building blocks

Linux and PostgreSQL underneath

18+Zoho data centres worldwide, 2025

Inside its own data centres, more than 18 worldwide by its count, with Indian customers' data kept in Mumbai, Delhi and Chennai, Zoho runs on company-owned hardware and open-source foundations such as the Linux operating system and the PostgreSQL database, topped with frameworks it writes itself. Open code spares it licence fees to any single platform vendor.2

Constraint Much critical open-source code rests on a few maintainers, so one flaw or abandoned project forces costly scrambles for every user. Cu CopperDC Data centresHP Heat pumps, air conditioning and refrigerationData centres and cloud
3 / 7 · Software products

Sixty apps sold by subscription

₹12,313crZoho operating revenue, 2024-25

On top sit more than 60 business apps, from accounting and customer management to email, sold by monthly or yearly subscription. Filings with the Registrar of Companies show Zoho earned operating revenue of ₹12,313 crore in 2024-25, up nearly 18%, and net profit of ₹3,191 crore; North America brought about 41% of revenue, Asia 30% and Europe 23%.3,4

Constraint Accounting and CRM systems hold core records and take a year or more to replace, which keeps customers with incumbents. DC Data centresDist Distribution grids, mini-grids and interconnectorsData centres and cloud
4 / 7 · Software products

Mobile apps through two stores

99.97%mobile web traffic, Android or iOS

Zoho's mobile apps, and consumer products such as its Arattai messenger, reach phones through just two app stores. Android and iOS carried 99.97% of the world's mobile web traffic in October 2026, by StatCounter's measure, so Google and Apple set the rules, review times and, for many paid apps, a commission on in-app purchases.5

Constraint Two app-store owners control mobile distribution, so a policy or fee change at Google or Apple reaches every app maker at once. DC Data centresSi SiliconData centres and cloudComputers and electronics
5 / 7 · IT services and delivery

Products are India's smaller software business

US$23bnsoftware product revenue, FY26 (estimate)

Zoho is unusual. Nasscom expects India's tech industry, including hardware, to earn about US$315 billion in FY26, but most of it is services: IT services US$149 billion, engineering R&D US$63 billion and business process work US$59 billion. Software products earn only about US$23 billion, so the industry mainly sells engineers' time rather than code it owns.6

Constraint Services revenue grows with headcount and billing rates, while products need years of investment before they earn. Bld Energy in buildingsICE Internal combustion engines and gensetsData centres and cloudReal estate
6 / 7 · Channel and talent

Partners reach a million customers

1m+Zoho paying customers, 2026

Zoho sells directly online and through partners who resell licences, migrate data and train staff at small and mid-sized firms. The company says it passed 150 million users and more than one million paying customers by March 2026, with customers up 32% in 2025, and employs more than 19,000 people worldwide.4

Constraint Many resellers sell the same products, so buyers can switch at renewal and partners can move to rival vendors. Bld Energy in buildingsDist Distribution grids, mini-grids and interconnectorsComputers and electronics
7 / 7 · Channel and talent

A deep pool of software engineers

59.5 lakhdirect tech employees, FY26 (estimate)

The last link is people. Nasscom estimates India's tech industry employed about 59.5 lakh people directly in FY26, a pool that colleges, recruiters and staffing firms keep refilling. Zoho adds its own route: its fee-free Zoho Schools of Learning pays school leavers a stipend, trains them in Chennai and Tamil Nadu towns such as Tenkasi, and supplies over 10% of its staff.6,7

Constraint Pay and attrition track global demand, and firms compete hard for scarce senior and AI skills even within a deep pool. Bld Energy in buildingsDist Distribution grids, mini-grids and interconnectorsEducation and research

What the chain shows

The base of the stack, chips and US clouds, is foreign; Zoho shows an Indian firm can own the product layer, India's main software gap.

Sources
  1. Q2 cloud market passes $143 billion; highest growth rate in eight years Synergy Research Group, 2026
  2. Zoho founder clarifies data hosting and product development amid misconceptions, says 'Made in India, made for the world' (Sridhar Vembu statement) Storyboard18, 2025
  3. Zoho revenue crosses Rs 12,000 crore in FY25, profit slips (consolidated statements from RoC filings) MediaNama, 2026
  4. Zoho Corporation achieves milestone of 150 million users (company announcement) TradeArabia, 2026
  5. Mobile operating system market share worldwide (October 2026) StatCounter Global Stats, 2026
  6. India FY26 tech revenues seen 6.1% up at USD 315 billion (Nasscom Strategic Review 2026 estimates) ETV Bharat, reporting Nasscom, 2026
  7. Zoho Schools of Learning celebrates its 20th anniversary, announces new campuses in Tharuvai and Kumbakonam (press release) Zoho, via Silicon UK, 2025