Media and entertainment: Chokepoints and risks
Film, television, music, news, games and live events funded by viewers and ads
Chokepoints and risks
- Platform concentration: digital formats took 72% of ad revenue in 2024, much of it through a few global platforms that control audience access1.
- Generative AI changes production costs and raises unresolved copyright questions for studios, labels and publishers.
- Sports and content rights inflation: bidding wars for cricket and franchise rights squeeze broadcaster and streamer margins.
- Print decline and newsprint costs: digital passed ₹1 trillion in India in 2025 while print shrinks in share2.
- Cloud and CDN outages can take many streaming services offline at once.