Media and entertainment: Buys directly fromFilm, television, music, news, games and live events funded by viewers and adsOverviewWhere ₹100 goesPrice links with suppliersExample storyLinked industriesValue chainMaterials drawn onChokepoints and risksSourcesBuys directly fromSoftware and IT servicesPaper and packagingDepends on through its suppliersBuilding materialsComputers and electronicsConstruction and infrastructureData centres and cloudElectrical equipmentMachinery and equipmentMetal productsPlastic and rubber productsSemiconductorsTelecommunicationsWater and sanitationWood productsSells directly intoEducation and researchAI and digital platforms